You searched for: "*"

ANA has found 1 results for you, in 590 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

A beer tasting experiment

The objective of this article is to contribute to throw some more light on the following questions: 1. Are consumers able to discriminate among different brands of a product (in this particular case, beer) when the brands are not identified?; 2 ....

Catalogue: The European Marketing Research Review 1970
Author: Jokan Arndt
June 15, 1970
×

Citation

Arndt, J. (1970a, June 15). A beer tasting experiment. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-beer-tasting-experiment